The Leader in Nrf2 Science

LifeVantage is the leader in Nrf2 science and the maker of Protandim(R), the Nrf2 Synergizer(TM) patented dietary supplement, is a science based nutraceutical company. 

LifeVantage is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. 

Founded in 2003, LifeVantage is headquartered in Salt Lake City, Utah, and is a leader in the fight against oxidative stress by focusing primarily on Nrf2 activation. LifeVantage offers science-based, research-backed products and a business opportunity to improve the physical and financial health of every consumer. We want everyone to prosper and thrive, and we are committed to doing it in a way that brings a better quality of life to the world.

LifeVantage products were originally distributed through retail outlets across the nation but in 2009, to more effectively educate consumers about its products and as a way to bolster its sales, strategically transitioned into network marketing. We accomplish our goal of helping provide physical and financial prosperity for all in a fiscally responsible, profitable way that rewards and is in the best interests of all our constituents: product consumers, distributors, employees, shareholders, board members and future consumers and other constituents as well. Despite a sluggish economy, LifeVantage has seen unprecedented growth.

LifeVantage is a public company, traded on the Over-the-Counter Bulletin Board under the symbol LFVN, sometimes noted as OTCBB: LFVN. Click here for more Investor Info.

The LifeVantage Management team consists of President and CEO Douglas C. Robinson, CFO Carrie McQueen, Chief Science Officer Dr. Joe McCord, President of LifeVantage Network David Brown and Chief Network Officer Kirby Zenger. They and the rest of the LifeVantage family are passionately committed to their most important goal: a better of quality of life for all. For more information, please visit

Our Mission
LifeVantage is dedicated to helping people reach their health and wellness goals through science-based solutions to oxidative stress and the activation of the Nrf2—as it relates to cardiovascular, central nervous system, inflammatory and metabolic diseases and other health-related disorders. LifeVantage products are available in the United States, Japan, Mexico and Canada and are sold through a network of independent distributors, who seek a healthy lifestyle.

Our Science
LifeVantage prides itself on the science behind its Nrf2-synergizing supplement Protandim, validated by nine peer-reviewed, published studies with many more ongoing or in various planning stages at universities and hospitals worldwide.

Philanthrophy: A Better You, A Better Life, A Better World
LifeVantage has aggressive goals for its corporate growth and charitable e orts and is
dedicated to changing lives through its products, business opportunity and philanthropy. LifeVantage is proud to partner with organizations around the world, including The American Red Cross, Tra c Jam, Wells of Life, CureDuchenne, Souls4Souls, Street Angels and many others, striving to make the world a better place for all.

The LifeVantage Story

Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim's beginning--but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of visionary individuals were preparing the way for Protandim's story to reach thousands of people.

Thanks to the innovative and breakthrough research of Dr. Joe McCord, Protandim had its moment of fame when it appeared on ABC "Primetime" in 2005 and propelled the product and the company into the national spotlight. U.S. retail sales of Protandim boomed momentarily but the product was quickly lost again in the glut of nutraceutical products on the shelf. Although familiar with the product, retail store clerks didn't have the proper motivation or knowledge to share Protandim's full story.

David Brown, President of LifeVantage Network, recognized Protandim's potential. In a bold and daring move, he removed Protandim from retail shelves and in 2009 implemented a network marketing business method better suited to distribute Protandim and share its story. It was a new beginning for LifeVantage.

Today, LifeVantage is a burgeoning science-based nutraceutical company dedicated to helping people to become better, creating and living a legacy, and living a life of purpose by helping others improve their physical and financial health.

In a way, Protandim acts much like LifeVantage: they both help people to become better. Protandim, the Nrf2 Synergizer, works at the level of your DNA to help your body do what it is already programmed to do. At LifeVantage, we're working to help you become better, to maximize your potential using the traits, talents and unique genetic characteristics that make you the person you are deep inside.

Our team of dedicated professionals stands ready to help you change your life. We're with you every step of the way, supporting you as you share the story of Protandim and the LifeVantage business opportunity. We are here to help you build your team and make yourself, your life and the world better.

2003: LifeVantage is founded

2005: Protandim is featured on ABC "Primetime"

2006: First peer-reviewed study on Protandim is published in "Free Radical Biology & Medicine"

2007: First patent for Protandim is granted. Click here to see list of patents.

2009: LifeVantage changes distribution method from retail to network marketing

LifeVantage net revenue for fiscal year increases 238% from previous year

2012: LifeVantage is featured in DSN Global 100: The Top Direct Selling Companies in the World. Click here to see article.

Scientific Advisory Board: Experts In Their Field

LifeVantage Chief Science Officer
Dr. Joe McCord, Ph.D., chief scientist behind Protandim®, the Nrf2 synergizer™, has more than 40 years of research experience in Free Radical Biology, oxidative stress and Nrf2 activation.

Dr. Joe McCord is recognized as one of the foremost authorities on the body's antioxidant defense system. Dr. McCord has outstanding credentials, and he is featured in Dr. Sanjay Gupta's book, "Chasing Life." Dr. McCord is credited with co-discovering the enzyme Superoxide Dismutase (SOD) in 1969, which marked the beginning of the study of antioxidants and the impact on the human body. 

Thanks to his groundbreaking work, Dr. McCord is highly regarded in the field and has helped shape the direction of antioxidant research over the years. Dr. McCord currently serves as Professor of Medicine, Biochemistry and Microbiology at the University of Colorado at Denver and Health Sciences Center (UCDHSC). He is also the Honorary President of the International Society of Antioxidants in Nutrition and Health (ISANH).

History In The Making
He got his first chemistry set as a gift at age 10 and that gift started young Joe McCord on a scientific journey that eventually led to his discovery of Superoxide Dismutase in 1969! “Science doesn’t happen by a scientist coming up with a grandiose idea and setting about to prove it,” he said.

“Instead, it’s years of stumbling around, making observations, piecing together facts, sharing what is learned, and sooner or later, it all becomes meaningful.”

The Discovery
Dr. McCord’s doctoral dissertation was the discovery of Superoxide Dismutase (SOD), an enzyme that eliminates free radicals. For this work, Dr. McCord received the Elliott Cresson Medal, the highest award given by the Franklin Institute. Honoring the greatest men and women of science, engineering and technology, the Elliott

Cresson Medal, first awarded in 1875, was also awarded to Marie and Pierre Curie, Alexander Graham Bell, Orville Wright and Henry Ford!

Dr. McCord, mentioned 17 times by Dr. Sanjay Gupta, CNN Chief Medical Correspondent, in his book "Chasing Life," currently serves as a Professor of Medicine, Biochemistry, and Microbiology at the University of Colorado at Denver and Health Sciences Center (UCDHSC.) He received a lifetime achievement award from the Oxygen Society for outstanding contributions to the field of free radical biology and medicine and has published articles in a number of scientific journals, including the "New England Journal of Medicine."

Read more on Dr. Joe McCord. Click here!

Brooks M. Hybertson, MBA, Ph.D.
University of Colorado Denver

Dr. Brooks M. Hybertson, MBA, Ph.D., is President of Salina Solutions, LLC, and a Clinical Associate Professor in the Division of Pulmonary Sciences and Critical Care Medicine at the University of Colorado School of Medicine. 

He has an extensive background in scientific research and development and has been the principal investigator on a variety of research projects pertaining to nutrition, oxidant/antioxidant balance, inflammation, cancer, materials science and drug delivery, with support from the National Institutes of Health, the American Lung Association, the Cystic Fibrosis Foundation, the Cancer Research and Prevention Foundation, the American Heart Association and the Department of Energy. 

In addition, he has been the author or coauthor of more than 50 scientific publications and has served as a reviewer for several science journals, for the NIH and for other granting agencies. He has extensive experience in laboratory research, product development and customer support. Dr. Hybertson received a B.A. in Chemistry from St. Olaf College, a Ph.D. in Analytical Chemistry from University of Colorado and an MBA from the University of Colorado Leeds School of Business. 

He completed Postdoctoral Training at Webb-Waring Institute for Biomedical Research and was a recipient of the Parker B. Francis Fellowship in Pulmonary Research and of the Society for Free Radical Biology and Medicine Young Investigator award for his research in oxidative stress.